The supermarket’s Esmara collection also features push-up bras and sheer, ivory-coloured knickers
IT’S won over savvy shoppers with its premium lobster and award-winning champagne.
But now Lidl is going one step further and hoping to overhaul its customers’ underwear drawers in time for Christmas.
> Lidl
The German retailer has unveiled its Esmara Premium lingerie line, which features pretty camisoles, push-up bras and lace knickers.
The gorgeous collection, which hits stores on 18 December, starts at a purse-friendly £5.99 and goes up to £10 for a two-piece set.
According the budget food giant, the five-piece range uses feminine lace detailing and intricate prints to give a luxury look and feel â€" but for hundreds less than leading designer brands.
> Agent Provocateur
> Victoria's Secret
A spokesperson said: “Available in various styles designed to suit all, customers can look and feel exceptional from top to bottom for as little as £10.â€
A glamorous khaki camisole, which retails for £5.99, is adorned with an on-trend pink and grey floral design, while the hems are trimmed with delicate lace.
A similar offering by underwear experts Agent Provocateur is an eye-watering £695.
> Lidl
> Lidl
Their Gulia short slip is made from satin silk chiffon and features black French lace on the hem and neck edge.
It is described as a “modern classic†for every woman’s nightwear wardrobe.
Meanwhile, mid-price label Victoria’s Secret has a flower print lace-trim slip for under £40.
The American underwear brand’s nightie comes in an array of hues and the side slit is said to “add a hint of sexy†to a late-night lingerie favourite.
Lidl also have a bust-boosting bra for £5.99, which claims to add one-cup size to your cleavage, and matching pants.
Again, the garments aren’t too dissimilar to high-end offerings by Agent Provocateur and La Perla that come in at £125 and £325, respectively.
> Lidl
But this isn’t the first time Lidl has ventured into the fashion world.
Earlier this week they launched a premium cashmere blanket for £14.99, and they’ve designed a winter baby range with prices starting from just £1.49.
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