Meet Evgeniya Kharaim, 27, Russian-born but living in London for the last 10 years. She has a master's degree in fashion design and a BA in Business and Finance.
She created a luxury lingerie brand called 'Fréolic Lingerie', that's been trading since April 2016. Her aim was to create a luxury lingerie brand that uses premium materials at competitive prices. She decided to implement the skills she learned from her course and an investment from her parents to make her dream come true. Evgeniya has been selling through her website and a concession in Merchant Hill but want's to make a step up and reach a larger market.
In China Evgeniya wants to secure a manufacturer that can meet the standards people expect from a luxury brand whilst keeping her costs down. At the moment, she manufactures in Europe, but is struggling to stay competitive. She is also looking for alternative high-quality materials that she could source in China and bring to a European market.
In the future, Evgeniya wants to narrow down her focus on the 18-24 market, and reduce her prices without compromising on quality. She wants to have lines that are on trend and current, whilst incorporating classic style elements, going head-to-head with the big names in lingerie.
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